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Why must you become an effective workfluencer to be an effective leader

If you’re someone who aspires to take the next step into a leadership role within your organisation, then you need to consider the impact you’re making in terms of effective internal influence. Your personal brand and increased visibility are essential factors to becoming recognised in the top talent categories of your organisational talent managers.


What is a workfluencer?

As you may have already guessed, 'workfluencer' is a combination of the words 'work' and 'influencer'. Workfluencers within organisations can act as internal thought leaders, sharing their expertise, insights, and best practices with colleagues. They can contribute to internal knowledge sharing platforms, write blog posts or articles, or deliver presentations to disseminate valuable information within the organisation.


Becoming an effective workfluencer can offer several benefits to your career. Being a workfluencer can provide a platform to demonstrate your skills, knowledge and thought leadership. This visibility and credibility can give you a competitive edge when pursuing career advancement opportunities, such as promotions or leadership roles.


How to be an effective workfluencer within your organisation

Becoming an internal workfluencer involves developing your expertise, building relationships and establishing a positive reputation among your colleagues. Here are some steps to help you become a workfluencer within your organisation:

  • Focus on developing deep expertise in your area of work or a particular skill set. Stay updated with industry trends, best practices and emerging technologies relevant to your role. Continuously enhance your knowledge through training, certifications, and self-learning to become a go-to person in your field.

  • Cultivate positive relationships with colleagues, leaders and stakeholders across different teams or departments. Network and engage with others by attending team events, meetings and social gatherings. Build trust, be approachable, and demonstrate genuine interest in others' work and success.

  • Develop persuasive communication skills to effectively convey your ideas, insights and opinions. Clearly articulate your thoughts, actively listen to others, and adapt your communication style to different audiences. Being an effective communicator helps you convey your expertise and influence others.

  • Align your actions and behaviours with the organisation's values. Demonstrate integrity, professionalism and ethical conduct in your interactions. Being a role model for others by living the company's values enhances your credibility and influence within the organisation.

  • Utilise technology and social collaboration tools within your organisation to amplify your reach and influence. Contribute to internal blogs, forums or social networking platforms to share your insights and engage with colleagues. Actively participate in virtual discussions, webinars or online communities to establish your presence and expand your network.

Remember that becoming a workfluencer takes time and consistent effort. It's essential to build your influence organically by focusing on providing value, developing relationships, and being authentic in your interactions. By positioning yourself as a knowledgeable and supportive resource, you can become a trusted workfluencer within your organisation.


To find out more about our ALIGNED® talent model, please contact me at matt@twentyoneleadership.com so we can continue the conversation.




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