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Here’s why your people don’t understand your organisation’s strategy

Most problems with the communication of strategy stem less from a communication challenge and more from the misalignment of strategic thinking.

Before you embark on another round of strategic communications, use these three questions to test the strategic alignment at the very top of your organisation.


For a comprehensive guide to aligning your strategy, culture and customers experience, pre-order your copy of my new book The Alignment Advantage here.

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