Confidence Is the WD40 of Organisations

At TwentyOne Leadership, we work with brilliant leaders – often in high-pressure, fast-moving environments – to help them become more confident. Not in a superficial or performative way, but in ways that drive strategic, commercial, and cultural performance.

And here’s something we’ve learned over the years:

Organisations with more confident people perform better.

But confidence isn’t usually what gets talked about in the boardroom.

No one lies awake at night thinking, “If only I had more confident people.”

What they do lie awake thinking about is:

• Why aren’t my managers stepping up?

• Why does everything take so long to get decided?

• Why aren’t my leaders challenging or influencing effectively?

• Why do we have all the parts… but still feel stuck?

But in almost every case, confidence is the missing, transformational piece.

It’s not just a nice-to-have. It’s the difference between movement and stagnation, between potential and performance.

The WD40 of Leadership

There are over 2,000 known uses for WD40.

It doesn’t replace the engine — it just helps everything run better.

That’s how we see confidence. 

Confidence makes things work better.

From conversations to decisions. From appraisals to presentations.

It reduces friction. It frees people up to think, speak, lead, act.

And here’s the real commercial insight:

Confident people are more likely to:

• Coach and develop others

• Take ownership

• Influence outcomes

• Make decisions faster

• Present ideas with clarity and impact

• Lead change (instead of resisting it)

In other words, confidence creates competitive edge.

What Confident Leadership Looks Like

We help leaders build real, earned confidence. Not ego, not bravado, but the ability to show up at their best when it matters most.

We’ve built masterclasses, deep-dive programmes and strategic accelerators that are now helping senior leaders across global organisations do just that.

If you're leading a business where strategy, leadership, and culture all need to move, confidence might be the difference that makes the difference.

Let’s talk if you’re curious about what confidence could unlock in your organisation.

Get in touch if you’d like a short diagnostic call. Or to book a 15-minute chat to explore where confidence might be the missing piece in your team.