Your Managers Don't Need Another Certificate

Every year organisations invest significant amounts of money in management development. New programmes are launched, managers attend workshops, e-learning modules are completed and certificates are awarded.

At the end of it all, the numbers often look impressive.

Attendance is high. Completion rates exceed expectations. Feedback is positive.

But I can't help thinking we're measuring the wrong things.

Completion Doesn't Mean Change

As Learning and Development professionals, we're under pressure to demonstrate value. It's understandable that we measure what is easy to capture. Completion rates, learner satisfaction, assessments and attendance all have their place.

The problem is that none of those measures tell us whether managers are actually leading any differently.

• Has the quality of their conversations improved?

• Are they creating more ownership within their teams?

• Are they dealing with poor performance sooner?

• Are they coaching instead of solving every problem themselves?

  
  

Those are the questions that really matter.

Why I Created The Shift

That's why I created The Shift.

The Shift is built around real workplace application. Managers don't simply attend workshops. They put new approaches into practice, experiment with different ways of leading, reflect on the results and learn from their experiences.

The objective isn't to create better learners. It's to create better managers.

A Better Measure of Success

For me, the success of management development shouldn't be measured by what happens in the training room.

It should be measured by what changes back in the workplace.

If your managers complete a programme but nothing changes for their teams, can we really call it a success?

If you're looking for management development that creates lasting behaviour change and measurable improvements in management performance, I'd be delighted to have a conversation. matt@twentyoneleadership.com